Participate. Collaborate. Innovate

IEPI - Institutional Effectiveness Partnership Initiative

Logo:
The logo features an arch representing innovation, collaboration, and classical sensibility. The “bricks” (segments) of the arch allow for individual representation of the initiative’s components. 

Color:
The primary color palette is an analogous scheme of blue, which evokes loyalty and professionalism, featuring both adventurous and conservative hues. 

Type:
The typefaces chosen to represent the initiative were selected for their ability to deliver information in a crisp, professional, and friendly manner across both print and digital media. 

Brand Concept:
•    It’s simultaneously an attribute statement and a call to action
•    By using the imperative form, we imply action and urgency
•    It integrates 3 of the most powerful concepts from the research... it’s both the process and the outcome
•    Forms an elegant, concise “umbrella” phrase 
•    The individual words correspond to the three “phases” of IEPI
•    The three verbs are descriptive, but also active and alive
•    Taken together, they reference the entire arc of the IEPI project, from outset to outcome

Why It Works:
•    Every piece of testimony we gathered identified the “collaboration” aspect as IEPI’s key positive attribute
•    The most popular test statement, by far, was “Participate. Share. Advance”
•    Both the structure (3 imperative verbs) & message (“teamwork leads to a successful outcome”) tested well
•    Individually, the “-ate” words correspond to the process that is integral to the IEPI :


•    Participate
•    Collaborate
•    Innovate 

 

Taken together, it’s a friendly, inclusive call to action... And the process is clear.